هل أنت مستعدة لإطلاق حلمك في التجارة الإلكترونية مع طاولة؟

  • Are you a young woman aged 18-30yo?

  • Living in Marrakech?

  • Ready to step in the world of E-Commerce?

Tawila offers the perfect platform to kickstart your journey. Register today and connect with like-minded young women and seasoned professionals. Let's build your dreams together!

What is TAWILA?

TAWILA is an E-Commerce Startup Incubation Programme with a mission to empower young women entrepreneurs in Marrakech, Morocco🌴

4-Week
Training

3-Months
Programme

32 Young Women
Entrepreneurs

8 Startups
E-Commerce Stores

The Programme

Make your way to a fully functioning online business in 4 weeks and benefit from expert mentorship and follow-up for up to 2 years.

  • Learn Fundamentals of Online Business, Market Research, Business Strategy, and Customer Engagement.

    1. Introduction To E-Commerce
    2. Online Business Planning
    3. Identifying Target Markets
    4. Effective Online Customer Communication

  • Build Your Technical Arsenal; Branding & Marketing Theory, Photography & Video for Marketing

    1. Branding Theory
    2. Marketing Strategy
    3. Photo & Video for Marketing
    4. Graphic Design

  • Online Live Store Setup & Marketing Campaign Launch & Monitoring

    1. Setting Up a Live Online Shop
    2. Launch of a Marketing Campaign
    3. Testing & Monitoring
    4. Customer Acquisition & Care

  • Progress Analysis, Online Business Best Practices Case by Case

    1. Monitoring a Marketing Campaign
    2. Analysis of User Behaviour
    3. Refining Target Audiences
    4. Fine-tuning Strategy

  • Referral Mechanisms to Help Grow Your New Business

    1. Access Seed Funding Opportunities
    2. Professional Partners & Bespoke Services

Registration Ends May 15th, 2024 at 23:59 pm

Registeration

FAQs

How much does it cost to enroll?

Tawila is a fully funded programme designed and implemented by Turning Tables Morocco (TTM) and funded by CISU of (Civil Society in Development Denmark). It is completely free of charge to enroll in the programme for the eligible applicants.

When is the deadline to register?

Registration Ends May 15th, 2024 at 23:59 pm.

What is the eligibility criteria?

  • Young women aged 18-30 years old

  • Moroccan citizen

  • Resident in Marrakech, Morocco

  • Prior/basic knowledge of e-commerce and/or graphic design, photography or video making, marketing, sales, customer service… or any field that you deem related to the topic.

How many seats are available?

There are 32 seats available in this edition.

How long is the programme?

The incubation programme is divided into 3 time frames:

  • Training: 4 weeks

  • Mentorship: 8 weeks

  • Growth: up to 2 years

Who are the trainers/mentors?

The trainers and mentors have been carefully hand picked: a group of seasoned professionals who are active in the E-commerce industry and are running working and successful projects.

When does the programme start?

The training phase will take place starting the 21st of May 2024.

What does the schedule look like?

Training phase: 2 to 3-hour workshops/sessions, held 4 days a week for 4 weeks.
Mentorship: 2-hour one-to-one session with a mentor weekly for 8 weeks.

Where will the training take place?

The training will take place in a dedicated workspace in Gueliz, Marrakech.

Is the training in-person or online?

For this first edition, the training is held in-person and presence is obligatory throughout the training phase (first 4 weeks).

Mentoring and follow up sessions can be held remotely or in-person.